Most leaders don’t recognize the ceiling when they first hit it. It rarely announces itself with dramatic failures or big, cinematic moments.
It arrives quietly through hesitation, slower decisions, subtle team drift, or the same unresolved issues resurfacing week after week. A ceiling is not a moment. It’s a feeling.
It’s the moment a founder realizes the business has outgrown the original operating design.
And here’s the quiet truth many don’t say out loud:
The bus
